How white-labeling works
White-label products are manufactured for rebranding and resale to an end customer by a provider. White-labeling allows manufacturers access through their reseller partners to a wide distribution network, and resellers can easily extend their product and service line without manufacturing their own products from scratch. Anonymity is the secret to the white-label since customers who purchase the end product are not aware that it was initially manufactured by a white-label supplier.
Did you realize that, without even realizing it, many products and services are white-labeled and resold by broad brand names?
Examples of white-label Product and Service
Here is an example of white label product or services are below
- Company X, a supplier of white-label software providers, offers its marketing software for re-sale to Company Y, a company.
- Company Y then rebrands and sells the marketing program with its own logo to Company Z for use.
This is usually a SaaS agreement and users subscribe on a monthly basis and pay.
The end-user, in this case, is another business. White-label software, depending on the product and service system of the white-label software provider and distributor, can also be marketed to end-users.
ICTFAX is an example of a supplier of white-label server software that sells agencies and media organizations with digital marketing software. With their name and logo, our associates rebrand our program, set their pricing policy, and market it to their business customers.
- Company A, the supplier of digital agency services, sells its digital agency services for re-sale to Company B.
- Company B then rebrands the services with its own branding and sells them to the end-user, Company C.
- Company A team fulfills Company C digital services obtained from Company B under the name of Company B.
This is usually a SaaS agreement and users pay or subscribe on a monthly basis and pay.
The end-user, in this situation, is another business. Depending on the product and service system of the white-label services provider and distributor, white-label services can also be provided to end-users.
ICTBroadcast is an example of a provider of white-label services that sell agencies and media organizations with digital agency services. Agencies and advertising firms then rebrand their own branding of our services, set their pricing policy, and market it to their business customers as their own.
More About White Label, Private Label
Usually, when referring to rebranding software and services, the terms ‘white-label’ and ‘private label’ are used interchangeably and are the same thing. The term "private label" is more widely used in reference to products, while "white-label" is a more commonly used term by those in the software industry. The product or service being sold is designed to be rebrandable, whatever way you look at it so that the seller can market it to their customer under their own name.